Ultegra R8000 series
There’s a thousand ways to every goal
Some people say it doesn’t matter which path you take, as long as you arrive at your destination. But you know better than that. Riding is not about a destination. It’s about being on the road, whether that road is smoothly paved or full of potholes and cracks. It’s about tackling mountains and steep grades, with a sense of awe for the accomplishments of body and bike. And it’s about sharing that awe with friends – or savouring it alone. So yes, it truly matters which choices you make. Because in the end, they determine how far you will go. On your ride. Your route. Your Ultegra.
Components
INTEGRATED. BLACK. BEAUTY.
The new Ultegra groupset adds to the performance of the bike, as well as its looks. The stunning, integrated design will leave you breathless. The seamlessly integrated components will give you the best riding experience ever.
Technology
ALL SYSTEMS GO
The new Ultegra is about control, concentration and customization. It’s about superior ergonomics that allow you to focus on your ride, no matter what the circumstances. Hydraulic disc brakes help you to exert advanced control. You decide which way to shift: mechanical or electronic shifting (Di2).
Make your own #myUltegra poster
Create. post. win.
Upload an image of yourself and the route you ride to make your own #myUltegra poster. Post it to your social channels using the hashtag #myUltegra and send us your submission to participate in the SHARE & WIN competition. You might be the winner of a brand new Ultegra groupset – or one of the new Ultegra jerseys! Get started with your first photo by clicking the blue button below.
Your poster looks absolutely great!
Share it with your friends via social media and you might win a complete Ultegra groupset - or one of the new Ultegra jerseys. Choose your platform by clicking on the icon below and start sharing.
You're almost there
Your poster is created and downloaded to your device. Now you just have to share it. And remember: don't forget to use the hashtag #MYULTEGRA. Good luck and fingers crossed!
You're almost there
Your poster is created and downloaded to your device. Now you just have to share it. And remember: don't forget to use the hashtag #myUltegra. Good luck and fingers crossed!
You're almost there
Your poster is created and downloaded to your device. Now you just have to share it. And remember: don't forget to use the hashtag #MYULTEGRA. Good luck and fingers crossed!